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Much like the promotion video for Suming’s concert, Suming’s team wanted to make an animated poster for Amis Music Festival of 2016. Only this time, there were no extra shots we could use. So I took the piggyback riding photo apart and jiggled the boy's leg, his body, and the man's body slightly to simulate a real footage.


The aim of the motion design was to be fun and playful to match this year's theme of the festival, "childhood". Therefore I used some bounce and squeeze on the motions. 

Amis Musical Festival 2016

Client: Suming

Creative Direction / Animation

Motion Graphics/ 0:18 min / Oct 2016

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