As I mentioned before, Bouwbakkie was the first project I worked on when I just started working at Crowdmedia. I have never worked in a content marketing agency before. Therefore, things such as brand guide identity, different formats for social media, and different phases of strategy were all very new to me. Luckily my art director Ynze and my colleague Ashok were guiding me step by step. Thankfully, Bouwbakkie was also only at the beginning stage of developing its brand identity and Ashok was the designer that worked on it. I was given a lot of space and freedom to play around with the visuals and animation style because there was only one rule, Bouwbakkie had to be in isometric style. 

It was also my first time developing different variations. The strategists had already told me and Ynze that there were four UPS. All we needed to do was to create a format that was suitable for all.