DESIGN

Since “Elephant’s Song” is a music video for kids, I used various bright colors to establish a cheerful and playful atmosphere. With the surroundings in half-saturated colors, I painted the elephant vibrant purple. Not only did it make the elephant stand out, but it also added a little touch of fanciful to the video. As for the illustration style, I chose vector graphics instead of freehand drawings which is a typical choice for children's educational animations in Taiwan. I wanted to create a diversity in that industry so children could be exposed to different art styles.