When a briefing of Keolis' content plus project arrives, it usually contained only two things: the goal and the concept story. Then it was time to discuss with the man behind the concept, Mark Joost. I would get much information that was not in the briefing out of him, as well as test some ideas for scenes with him. The photographer wiould also be involved in this stage to make sure the scenes in our head are doable within our budget and equipment. Then I would dive into the storyboard sketching process. Once the storyboard was finished, we would gather around to arrange the order of the scenes and eliminate or add some parts to make the message clear.  In the end, we would present them to the clients. In most cases, it helped a lot for the client to understand the whole story when we went through the storyboard together.