Now Is Your Chance!
SuperKans began as a simple discount campaign. I reimagined it as a chance to highlight MediaMarkt’s core value—empowering people through technology—turning a sales moment into a brand-building opportunity.
SuperKans
Client: MediaMarkt
Creative Concept / Brand / Graphic Design / Production Lead
Oct 2023
Challenge
A name and a sales idea—that’s where SuperKans started. Sounds simple, right? But if you want to truly seize a branding opportunity, it’s never enough. Even as a small, sales-driven campaign, SuperKans is recurring—going live every two months—so the real challenge is: how do we keep it fresh, engaging, and far from repetitive? Tackling this challenge pushed me to think creatively about how we could keep the campaign consistent yet surprising each time.
Concept
Shopping divides us into two types: the planners and the curious browsers. No matter your style, Superkans is your golden opportunity to dive in.
Our solution was to focus on a core theme that could be adapted in multiple ways, keeping the visual and messaging elements flexible while maintaining the campaign's identity. By pairing each iteration with engaging triggers—whether it's seasonal content or clever copy—we created a concept that stays recognizable but never feels stale. This strategy ensures that even if viewers have seen our previous ads, they're motivated to keep discovering the latest deals and exciting surprises on our campaign page.
Concept 1
Wensenlijst
This concept taps into the anticipation around wishlists, using enjoyment and motivation to spark excitement. By pairing the campaign with seasonal relevance, it transforms the wishlist moment into an event — not just ticking off items, but finally conquering them. The addition of a mystery product keeps the message fresh and surprising, ensuring that even repeat viewers feel there’s always something new to discover in SuperKans.
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Enjoyment + Motivation
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Seasonal Relevance
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2 Product + 1 Mystery
Result
MediaMarkt loved how each concept brought extra value to the campaign. With a primary goal of driving sales, we chose Concept 3 for its early product placement. We also crafted several different copy versions for the first two frames to support a variety of product categories.
The result was a campaign that not only drove significant sales but also reinforced the brand's value to empower our daily life with each product. 💪🏻