
Concept. Design. Delivery
Leadership Included
Looking for someone who can craft, direct, and deliver campaigns from the first idea to the final handoff? Meet George.
Over the past 9 years, George has evolved from a graphic and motion designer into a creative lead who not only designs but also guides teams, manages production, and safeguards brand consistency.
Built for projects that demand both vision and flawless execution, George balances hands-on creativity with the ability to coordinate stakeholders, align teams, and steer campaigns across the finish line.
That’s why George isn’t just another designer — but the force multiplier your team has been looking for.

"Let's Go!"
Concept to Execution with MediaMarkt
In late 2023, the upgraded George prototype entered field testing with disxt, a digital creative agency in Amsterdam. Over two years as Lead Designer on the MediaMarkt account, George was put through real-world challenges to refine seven core features:
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Creative Concepting – Sparks fresh ideas tailored to every brief.
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Strategic–Creative Bridge – Translates business goals into striking visuals.
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Brand Evolution – Safeguards consistency while elevating the brand through fresh design updates
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Built-in Team Leadership – Guides teams with clarity, motivation, and direction.
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Presentation Mode – Engages clients and stakeholders with clear storytelling.
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Creative Problem Solving – Tackles challenges with smart, efficient solutions.
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Production Management System – Delivers campaigns on time and on brand.
The results? 4 projects that show George in action. Ready to see the power in practice? Let's Go!
Let's Go Always On
Brand Elevation Proposal Aug 2023
We set out to show MediaMarkt how empathy and consumer behavior can drive digital advertising — moving beyond the usual product-and-price focus. With this proposal, we also aimed to strengthen our partnership for another year.
The result? Let’s take a look!
Creative Concept / Strategic-Creative / Brand / Graphic Design
SuperKans
Recurring Campaign Branding Oct 2023
SuperKans began as a simple discount campaign. I reimagined it as a chance to highlight MediaMarkt’s core value—empowering people through technology—turning a sales moment into a brand-building opportunity.
Creative Concept / Brand / Graphic Design / Production Lead
Black Friday
Major Campaign Nov 2023
Black Friday is here again—the challenge? Standing out in the noisiest sales event of the year. While the international team brought color to the traditionally black theme, we saw the chance to push the idea even further.
Creative Concept / Strategic-Creative / Graphic Design / Production Lead
Can't Get Enough?
Want more George in action? You’re in luck? Here are 6 extra showcases from the 2023 edition. Satisfaction (and inspiration) guaranteed!



Wouter Hameka owner of Crowdmedia
George is one of a kind! Unique as a person and more skilled than a whole team combined. Next to that he is the most honest and kindest person you will meet. An he will always take that extra step to get things done. Don't hesitate to get George on board. He is that special one that you want on your team.
Stay awesome George... always stay you 🙏🏼 💚
252 people found this helpful

Carlijn Knobben colleague at Crowdmedia
Samenwerken met George is een feestje!
Hij heeft een warme persoonlijkheid en staat voor iedereen klaar. En zijn humor... heerlijk gewoon.
Daarnaast is hij buitengewoon getalenteerd.
Hij begrijpt snel waar je naar toe wilt en geeft waardevolle suggesties om het werk nog mooier te maken. En wat hij vervolgens creëert, is nog mooier dan je zelf voor ogen had. Als je hem aan het werk ziet, dan zie je een echte kunstenaar.
Wat ook indrukwekkend is, is hoe snel hij zich de Nederlandse taal eigen heeft gemaakt. Petje af!
Ik heb genoten van George als mens en collega en gun ieder team zo iemand als George! 💚
187 people found this helpful

Roxanne van Wijk colleague at Crowdmedia
George is such a wonderful person to work with. He is incredibly creative, hard-working and always willing to help. Also, his positive energy is very contagious. Magical creations and a great time guaranteed! 10/10 would recommend. ✨
215 people found this helpful

Manouk van Dijk project manager at Crowdmedia
This fortune cookie is one of a kind. 🥠 It was an absolute delight working with George. You could say that "Hoe kan ik je helpen" is his daily credo, he welcomes work, questions and dilemmas with open arms. He is hard working, super creative, always on point and inspiring. I could always count on him. Just let George do the job, and the results will be amazing. 💚
432 people found this helpful

Astrid Zijlstra-Bouwer colleague at Crowdmedia
George and I worked together at Crowdmedia for two years. And I can only say: lucky me! His creativity, skills and work ethic are out of this world. Besides that, he also is a very fun, caring and inspiring colleague. Five stars, for sure. ⭐️⭐️⭐️⭐️⭐️
227 people found this helpful

Mark Joost Meijer colleague at Crowdmedia
Ken je de comedyshow Everybody loves Raymond? Dit zou ook over George kunnen gaan. Want everybody loves George. Met dank aan zijn enorme zelfspot, zijn humor, zijn bizarre lunchexperimenten, zijn groene vingers, zijn behulpzaamheid, zijn kennis van the Simpsons en niet in de laatste plaats...
...zijn immense talent om mooie dingen te maken.
Als je George vraagt om iets te maken, weet je zeker dat je iets terug krijgt wat je verwachtingen overtreft. Het is altijd net wat leuker, mooier en slimmer dan je je ooit had voor kunnen stellen.
471 people found this helpful












